The Plant Point
Outside, but inside...
Meet Sonia and Ada,
Sisters, full-time leaf lovers and founders of The Plant Point.
"Empowering plant owners is about more than selling plants, it’s about sharing our passion and giving you a little piece of magic plant advice! So you’ll not only keep your plants alive, they’ll thrive!"
The sisters at plant point have clearly shown that hard work and dedication really do pay off, from having one store, to now three, located in Leeds corn exchange, Harrogate and Ilkley.
Sonia and Ada created their business because they have a huge passion for plants, and they pride themselves on showing that being an empowering plant owner is more than just selling plants.
They often hold workshops for local plant enthusiasts, which includes tips, tricks and freebies.
The sisters also have their own ‘repair workshop’ where you can take in your dying and broken plants, and they take the time and care to get your plant back to a healthy life.
As I stated at the beginning of the module, my aim is to show a wide range of different types of branding and merchandising, so for this outcome I wanted to create a singular piece that would be used as a visual window display image to catch the eye of customers, and bring in footfall to the store with a piece that you wouldn't usually see in one of their window displays. The aim was to create an image that showed the variety of indoor and outdoor plants that The Plant Point have to offer, hence the 'outside, but inside' slogan.
A big thanks to @florence_law on the photography, @lydiaolner for the illustration, Jasmin for coming down to model for me, and @eden.blythe.fbc for assisting on the shoot.
